The changing lifestyle along with unhealthy dietary habits especially among the urban and working population has led to an increase in the occurrence of various health-related issues like constipation, IDBs, etc. The demand for nutraceutical as well as health benefiting products thus is on the rise across the globe. Dietary fibers are well known to have aid in digestion and thus prevent various chronic diseases. Psyllium term is used for several members of the plant genus Plantago. Psyllium products consist of seeds and husk which are utilized for various health benefits as well as industrial purposes. Psyllium products are a rich source of various essential dietary fibers and are exploited on a large scale for in food as well as pharmaceutical industry. Dietary fibers rich Psyllium products are used as a bulk-forming laxative as well as for various pharmacological purposes like weight management, regulation of sugar in diabetic patients. With advancements in technology as well as on-going research and development activities Psyllium products are getting popular for various industrial application, especially in food and beverage as well as the healthcare sector.
Increasing Demand for Psyllium Products owing to its Versatile Application in Various Industries
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The increasing demand for various nutraceuticals as well as dietary supplements has a positive impact on demand for Psyllium products. The changing lifestyle, growing awareness about the health as well as demand for natural food additive and medications which offer benefits with a lesser risk of side effects are some of the prominent drivers of Psyllium products market. Psyllium Products are getting popular with their gel-forming nature and therapeutic property to treat diseases like diarrhea, IBS, inflammatory bowel, ulcerative colitis, etc. The increasing demand for laxatives from natural source especially from increasing aging population is expected to drive the demand for Psyllium products. The increasing urbanization as well as the growing number of working population, the demand for processed food products go up and thus surging demand for additives like Psyllium products. Psyllium products like seed husk being from a natural source as well as with its various health benefits finds variety of application as additive as a thickener, binder as well as a stabilizer in food and beverage sector. Psyllium products, like seed husk, are being used on a large scale in cosmetic industry for sizing purpose as well as a base for various products. The Psyllium husk also finds an application in the pharmaceutical industry as a disintegrant as well as a binder in manufacturing of compressed tablets. Thus with the growing application of Psyllium products, the demand for Psyllium products is expected to grow positively both in terms of value and volume over the forecast period.
Global Psyllium Products: Market Segmentation
On the basis of product type, the global Psyllium Products market has been segmented as Psyllium seeds Psyllium Husk Psyllium husk powder Psyllium industrial powder
On the basis of nature, the global Psyllium Products market has been segmented as Organic Conventional
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On the basis of End Use, the global Psyllium Products market has been segmented as Food & Beverages Nutraceuticals Healthcare Animal feed Cosmetics and personal care Other Industrial purposes
Global Psyllium Products Market: Key Players
Some of the key players in the Psyllium products market Premcem Gums Pvt. Ltd., JYOT Overseas Pvt. Ltd., Psyllium Labs LLC, Satnam Psyllium Industries, Balisana Isabgol, Gayatri Psyllium Industries, Shree Mahalaxmi psyllium Pvt. Ltd., K V Agro Products Ltd., Ispasen Remedies, Shubh Psyllium Industries and others.
Opportunities for Market Participants
Psyllium Products market is aggressively growing and leaving many opportunities for existing as well as emerging players in the market. Manufacturers are investing in R&D in order to incorporate various Psyllium products into a variety of food products like breakfast cereals as dietary supplement. There is increasing use of Psyllium products in animal feed industry as a laxative. Many pet food manufacturers are taking interest towards the incorporation of Psyllium products for its laxative activity as well as fiber content. The rapid penetration of E-commerce across the globe has opened opportunities for various small scale as well as low tier player in Psyllium products market to expand their business. Thus with increasing opportunities as well as a large number of applications, the global Psyllium products` market is expected to exhibit growth at a rapid pace over the forecast period.
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