Growing health concerns among consumers about health and benefits of consuming whey proteins such as lowering cholesterol, boosting immunity, and reducing cardiovascular risks is driving growth of the whey protein isolates market size. Rising obesity rate is propelling demand for whey protein isolates as it aids in weight reduction by improving metabolism and helps in reducing fat tissue. According to World Health Organization, 39% of the population aged above 10 were obese in 2016 worldwide.
Furthermore, consumption of functional food and beverages is fuelling demand for nutraceutical ingredients such as whey protein isolates. According to Coherent Market Insights’ study, global nutraceutical ingredients’ market was valued at US$ 30.57 billion in 2016 and is expected to reach to US$ 57.46 billion by 2025.
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Key Players and Business Strategies
• Key players operating in the global whey protein isolate market include Glanbia Nutritionals, Inc., MYFITFUEL, Optimum Nutrition, Inc., Hilmar Ingredients Inc., Davisco Foods International, Inc., Sports Nutrition Technology, AMCO Proteins, Clover Fonterra Ingredients Proprietary Limited, Agropur MSI, LLC, Arla Foods Ingredients amba, and Milk Specialties Global.
Asia Pacific whey protein market is witnessing high growth, due to rising demand for functional food and beverages from countries such as China, Japan, South Korea, and India. According to the Agriculture and Agri-Food Canada, retail value of functional packaged food in Japan was US$ 8.5 billion in 2015, which increased by 8% from US $7.8 billion in 2010. Manufacturers are launching new whey protein products in this region to cater to increasing demand for functional food and beverages. For instance, in February 2018, Parag Milk Foods launched whey protein brand, Avvataar Absolute whey protein, in India. According to Coherent Market Insights’ study, Asia Pacific was dominant region in the global nutraceutical ingredients market in 2016 with a share of 36.19%. This, is turn, is driving growth of whey market in Asia Pacific.
Global whey protein isolates market is segmented into:
By End-use Industry
• Food and Beverages
• Others (Animal Feed)
• North America
◦ Rest of Europe
• Asia Pacific
◦ South Korea
◦ Rest of Asia Pacific
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Why was the report written?
This report is the result of an extensive survey drawn from Our Research’s elite panel of leading global senior level executives from enterprises such as such as medical devices, mining, packaging, power, oil, and gas, food and beverage, airports and pharmaceutical. The report covers key topics such as appropriation behaviors and strategies, the current size of the marketing and advertising budgets. Besides the report also recognizes the threats and possibilities, economic outlook trends, media channel spending outlooks, M and A expectations, marketing agency selection models, media budgets, business challenges and confidence among senior-level executives across various industries. Most secondary research papers are based on general industry drivers and do not understand the industry officials’ attitude and changing behaviors, creating a gap in showing the business opportunity of the industry. In an effort to bridge this gap, Our Research created this primary-research based report by selecting the opinions of various stakeholders in the value-chain of the industry.
About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysisthrough various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.
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