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The $6.3 Billion Pet Food Nutraceutical Market, 2019 – Analysis by Pet Type, Function, Ingredient, and Geography –

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Food Nutraceutical Market – Segmented By Pet Type, Function, Ingredient,
and Geography – Growth, Trends and Forecast (2019 – 2024)”

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The global pet food nutraceutical market was valued at USD 6.3 billion
in 2019, and is expected to register a CAGR of 4.8% during the forecast
period (2019-2024). In 2018, North America was the largest geographic
segment of the market studied and accounted for a share of around 47% of
the overall market, while Asia-Pacific was the fastest-growing region.

The increasing number of single families, rising animal healthcare
costs, aging pet population, and poor outcomes of the use of drugs have
led to consumers looking for alternatives in the form of natural and
organic products. Supplements are used as alternatives to drugs, by the
veterinary community. The addition of active ingredients based on
intended functionality is making supplements therapeutic and nutritional

Key Market Trends

Increasing Number of People Adopting Pets

Due to changes in lifestyle, pet humanization is on the rise in
different countries. The increasing pet ownership among younger
generations, in particular, consumed by social media and adoption of the
western lifestyle, is the main driver of the market. Hence, an
increasing number of people in the country are treating pets as members
of the family. The rise of the middle class and easy access to the
internet are a few other drivers contributing significantly to the
growth of the market.

Urbanization trends in many countries have also contributed to the
growth in sales of prepared pet foods, as these products are more
convenient and more suitable for the busy lifestyles of urban dwellers.
An important part of pet humanization is the safety and nutritional
needs of pets, which is also a result of consumers being educated about
labeling and the ingredients used in products.

Although these extra considerations come at a higher cost, the rise of
the middle-class population in the world, coupled with higher disposable
income, is contributing to the sales of commercial pet foods, globally.

North America Dominates the Global Market

The North American market is the first respondent to any major global
trend or consumer pattern; the high level of market penetration and
corresponding infrastructure are cited as reasons for the pioneering

The concept of pet humanization’ is the major trend that is
consolidating both the pet care and pet food markets into a sense of
overall pet well-being. One significant outcome of this trend is the
consumer focus toward nutraceutical foods and remedies from the comfort
or treat foods. This focus is well visible in the marketing and new
product launches of the major firms.

The United States is expected to lead the pack, followed by Canada and
Mexico. The rapid increase in urbanization rates and income levels that
are expected of Mexico are fuelling the high expectations of the market.
The increasing forces of globalization and infrastructure improvement
are giving rise to considerable growth in the other regions of North

Competitive Landscape

The global pet food nutraceutical market is a highly concentrated market
and there are a limited number of players contributing to this sector.
These players are BASF, Purina Pet Care, DSM, Kemin Industries, Symrise,
Danisco Animal Nutrition, and Boehringer Ingelheim.

The greater market share of these players can be attributed to their
large geographical presence and highly diversified product portfolios.
These players are known to be focusing on R&D, large product portfolio,
wide geographical presence, and aggressive acquisition strategy.

Topics Covered

1 Introduction

1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Dynamics

4.1 Market Overview

4.2 Market Drivers

4.3 Market Restraints

4.4 Industry Attractiveness – Porter’s Five Forces Analysis

5 Market Segmentation

5.1 Ingredient Type

5.1.1 Milk Bioactives

5.1.2 Omega-3 Fatty Acids

5.1.3 Probiotics

5.1.4 Proteins and Peptides

5.1.5 Vitamins and Minerals

5.1.6 Other Ingredient Types

5.2 Function Type

5.2.1 Nutrition/Therapeutics

5.2.2 Supplements

5.3 Pet Type

5.3.1 Dog

5.3.2 Cat

5.3.3 Bird

5.3.4 Fish

5.3.5 Other Pet Types

5.4 Geography

5.4.1 North America

5.4.2 Europe

5.4.3 Asia-Pacific

5.4.4 South America

5.4.5 Africa

6 Competitive Landscape

6.1 Most Adopted Strategies

6.2 Market Share Analysis

6.3 Company Profiles

6.3.1 Kemin Industries

6.3.2 Symrise AG

6.3.3 BASF SE

6.3.4 Roquette Freres

6.3.5 DSM Nutritionals

6.3.6 Darling International Inc.

6.3.7 Archer Daniels Midland Company

6.3.8 Nestle SA (Purina Petcare)

6.3.9 Boehringer Ingelheim Animal Health

6.3.10 Novotech Nutraceutical

6.3.11 VIT2be-Diana Group

7 Market Opportunities and Future Trends

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